YouTube Music

YouTube Music introduced a suite of dynamic playlist features to elevate the listening experience to new heights. Among these enhancements are Assistive playlists, intelligently adapting to individual preferences; Collaborative Playlists, facilitating shared musical experiences; and Personalized Playlists, curating bespoke sonic journeys for each user. Additionally, Programmed Playlists cater to diverse moods and occasions, while User-Generated Playlists showcase the creativity and diversity of the community.

With these additions, YouTube Music not only amplifies the joy of music discovery but also provides a seamless and customized listening experience for users across various preferences and tastes.

THE CHALLENGE
Revitalize the visual identity of YouTube Music banners and bumper ads to vividly highlight the possibilities these features offer for exploration, creation, and collaboration on unparalleled playlists.

Playlists for all.

VISUAL CONCEPT

Make it
Pop

Referencing the idea of “expanding your music catalog,” this concept focuses on highlighting prominent features by popping out elements within the user interface.

This approach directs the viewer's attention to the key aspects of each new feature. The background of this concept utilizes the fluidity and movement of vector shapes and patterns to guide viewers through the ad, parallel to the guided music experience that you will get while using the app.