THE CHALLENGE

Following a complete app redesign, Google Wallet needed updated how-to videos that reflected the brand's current market position. The existing library felt dated, visually cluttered, and overly detailed, making it difficult for users to quickly grasp key features. The brief: create a refreshed visual language that felt modern and on-brand while remaining clear and accessible across different video formats for both new and experienced users navigating the updated app.

STRATEGIC APPROACH

The creative direction centered on reduction and elevation. We stripped away visual noise to focus only on essential UI elements, then injected energy through Google's core colors and dynamic motion. The visual framework balanced professionalism with approachability: geometric shapes and zoom-in effects guided users through each step, making the experience feel intuitive rather than instructional. Each video type received its own color treatment, creating instant visual distinction while maintaining system cohesion. This approach prioritized comprehension speed over feature completeness, recognizing that effective tutorials respect user time.

EXECUTION & IMPACT

Delivered a scalable video system that has generated over 700K combined views and been localized across 30+ markets, becoming the global standard for Google Wallet education. The design framework now operates seamlessly across Help Center articles, the Google Help YouTube channel, the official Google Wallet site, and social media promotions.