Google Wallet
Tired of rummaging through your wallet for the right card or ticket? Google Wallet is your all-in-one digital solution. With Google Wallet, you can store your credit cards, debit cards, loyalty cards, boarding passes, and even your driver's license in one secure location. Simply tap your Android phone to access everything you need, whenever you need it. Google Wallet streamlines your life and makes it easier than ever to stay organized and on the go.
THE CHALLENGE
Create captivating instructional videos that bring the Google Wallet experience to life. Showcase its user-friendly features and benefits while reinforcing the Google Wallet brand. Empowering users to confidently navigate the app and enjoy all it has to offer.
All-in-one. All for you.
VISUAL STYLE
Two-Tone
Sleek, playful, and intuitive. The streamlined design combines Google's signature colors for a visually engaging experience. The simplified interface, enhanced by vibrant hues and dynamic motion, guides users effortlessly through each step. Thoughtful color and space usage ensure key features and actions remain the focal point, making it both enjoyable and efficient.
VIDEOS
Instructional
The videos are integrated into Help Center articles, featured prominently on the Google Help Channel, the official
Google Wallet site, and promoted across YouTube.
VCN: How to use
VCN: How to turn on
VIDEOS
VCN Explainer
The VCN explainer video offers a clear and concise overview of virtual cards, tailored specifically for brand partners.
VCN: Partner Explainer
TEAM
Abby Lane, Mallory Hern, Travis Taylor,
Tomi Rosanwo, Amy Rexford, Randy Rentera,
Zahra Fardin, Sean Thompson, Rob Neno
Role: Concept, Design Lead, Art Direction