A WALLET WITH THE POWER OF GOOGLE

HOW-TO VIDEOS /
WITH GOOGLE WALLET

  • We created a suite of how-to and explainer videos for the Google Wallet app

  • Design Lead, Art Direction/Concept, Illustration

Google Wallet wanted to update the visual style of their how-to videos following a recent app revamp. Our task was to create a new visual style that aligned with Google’s branding while being distinct enough to work seamlessly across different video formats, all while effectively showcasing the app’s features and UI.

The target audience included both new and active users, with a focus on delivering clear, engaging walkthroughs that catered to varying levels of familiarity with the app. The key challenge was balancing professionalism with a fun, approachable tone, while complementing the app’s UI-heavy visuals.

To strike this balance, we crafted a refreshed visual language that brought the app’s user-friendly features to life, striking a balance between playful energy and professional simplicity. The result was a cohesive, versatile visual style that worked seamlessly across multiple video formats, effectively guiding users through the app's features.

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Safety.gif
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Purchase.gif
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VISUAL REFRESH /
A MONOCHROMATIC MOMENT

The previous how-to videos were heavily reliant on illustrations and included product-accurate UI details down to the smallest elements. The refresh aimed to simplify and clarify the videos while keeping them engaging. Instead of the former all-white background, we incorporated Google’s signature core colors to create a more visually dynamic and cohesive experience. The updated visual style also featured a streamlined interface, highlighting only the essential UI elements, and was enhanced with dynamic motion to guide users smoothly through each step.

VIDEOS /
HOW-TO

The videos are integrated into Help Center articles, featured prominently on the
Google Help Channel, the official Google Wallet site, and promoted across YouTube.

VIDEOS /
EXPLAINER

The VCN explainer video offers a clear and concise overview of virtual cards,
tailored specifically for brand partners.

TEAM
Abby Lane –– SR. ART DIRECTION
Mallory Hern –– DESIGN DIRECTION
Travis Taylor –– COPY
Amy Rexford –– DESIGN/ILLUSTRATION
Randy Rentera –– PRODUCTION DESIGN
Zahra Fardin –– ILLUSTRATION
Sean Thompson –– MOTION DESIGN
Rob Neno –– MOTION DESIGN
Tomi Rosanwo –– ART DIRECTION/CONCEPT, DESIGN LEAD/ ILLUSTRATION

GOOGLE PAY TAP DOODLES