Detroit Month
of Design
A portal to the imagination.
Detroit Month of Design, a citywide celebration of creativity, brings together design studios, companies, and educational institutions to showcase their latest work and ideas. This collaborative event creates a rich and diverse showcase of artistic innovation.
To commemorate its 10th anniversary, Design Core Detroit partnered with Hook to create a special exhibition that would captivate audiences throughout the month-long celebration.
THE CHALLENGE
To address the challenges of the pandemic, we created an interactive exhibit that engages visitors while adhering to social distancing guidelines. Our innovative AR experience, "Living Decals," combines art and technology to showcase the beauty of Detroit and foster a deeper connection with the community.
Promotional Video
EXHIBITION
Living Decals
Our team developed four engaging interactive decals—Fun Type, Futurism, Doodled World, and Renaissance—activated through Snapchat, showcasing dynamic 3D animations. Strategically positioned across Detroit, a total of 60 decals offered visitors a safe and socially distant way to explore and interact with our creations.
AR Experiences from left to right: Doodled World, Renaissance, Futurism and Fun Type
VISUAL CONCEPT
Renaissance
Interactive
Decal
In my role, I spearheaded the art direction and design for the Renaissance interactive decal.
Our goal was to pay homage to the rich history of art while infusing it with a contemporary edge. The concept seamlessly integrates traditional artistic styles with modern influences.
Furthermore, our design intentionally celebrates the iterative creative process. From initial brainstorming sessions (top right corner), through drafting stages (middle), to the culmination of creation and the final product (bottom left), every step is highlighted.
RESULTS
Awards & Renaissance
Reign
After 30 days in circulation, our decals garnered significant attention, particularly the Renaissance interactive decal, which boasted the highest engagement with over 1,500 views and 400 plays.
Additionally, our efforts were recognized with a Silver D award at the prestigious 2020 D Show organized by Adcraft Detroit.
TEAM
Carly Ouellette, Travis Taylor, Michael Crawford
Cat Thielen, Tomi Rosanwo, Brad Nawrocki,
Shaun Walsh, Josh Monroe
Role: Concept, Art Direction (Renaissance), Design