Run the airways your way
A PRODUCT CAMPAIGN - MADE WITH AMAZON
Promoting Amp
Amp is a new live radio streaming app where artists, athletes, creators, and fans can come together in real time to connect.
To boost downloads and engagement, we partnered with Amazon to create dynamic campaigns that got people excited about joining the fun (or creating their own).
Our eye-catching graphics, videos, and ads showcased popular creators and Amp's unique features, generating buzz and attracting new users.
TL;DR
We created an assortment of OOH and social assets to drive downloads for Amazon’s new live radio streaming app, Amp.
My Role:
Art Direction, Design
Team:
Angela Sturrus, Cat Thielen, Danielle Chesney,
Phil Zhang, Randy Renteria, Maggie McNarama, Isabelle Souri, Tomi Rosanwo
PROMO
Creating hype for the airways
To help launch the Amp app, we created an announcement sizzle video. Designed to complement the work being done on the broader brand campaign, we took advantage of marquee talent and a refined visual language to tell an audience-focused product story.
Sizzle
Additional Promo
PROMO
Reaching far and wide
DOOH (Digital Out of Home) displays were unveiled and showcased in Times Square, serving as a dynamic platform for promoting the latest shows and talent from Amp creators. These displays rotated weekly, offering prime exposure for creators and their content.
SOCIAL
Getting to know creators
Evergreen, talent-forward, direct response videos were created to get folks hyped about downloading Amp and catching their very first show. These ads showcased sneak peek behind the scenes with our creators, spiced up with dynamic 2D motion graphics to keep things lively.
BTS: Halsey
BTS: Joe Budden
BTS: Josh Richards
SOCIAL
Putting our stamp on socials
Giphy stickers were crafted as a dynamic tool to elevate branding efforts for Amp shows in the digital space. When used strategically, these stickers directly align with the content's message, amplifying viewer comprehension and engagement.
They're versatile across platforms such as Instagram, TikTok, Facebook, and Snapchat, offering a cohesive branding experience across various social channels.
SOCIAL
Challenging the norms
The younger crowd knows how to work the internet in their favor. They’re all about apps, using them to connect and explore in their own unique way, no matter what the app was originally meant for. They’re not about sticking to the status quo, and neither is Amp.
To keep up with this vibe, we whipped up some graphics loaded with text and jazzed up with fun messages that take a playful jab at the usual drawbacks of other social media platforms.
OUTREACH
Hottest Mic on Campus
Amp tasked us with a crafting a logo and messaging and materials for their college outreach program in Atlanta. The pilot initiative offered students the chance to go live and win up to $10,000, aiming to boost Amp's visibility on campus.
Social Promo
Logo
