Synchrony Bank wanted to make a bold impact in the digital space by showcasing their competitive interest rates through dynamic banner ads.The goal was to grab attention and drive potential customers to open a high yield-savings account.

Targeting online banking customers who value competitive rates, the challenge was to create dynamic, animated ads that were both visually striking and effective across multiple sizes and formats. These ads needed to quickly engage viewers and communicate Synchrony’s value proposition in a concise yet compelling way.

We delivered bold, illustration-focused, animated banners that highlighted Synchrony’s market-leading rates, reinforcing their commitment to customer satisfaction. We explored two distinct creative directions: a gamified concept using playful coin and money motifs, and a leisure-themed approach featuring human illustrations that visualized financial growth through relaxed, everyday moments.