APRIL SHOWERS
MEJURI FLOWERS
CLIENT /
Mejuri
ROLE /
Concept, Design, Art Direction
SCOPE /
Social, OOH, In-store, Website
05
THE CHALLENGE
Mejuri's minimalist aesthetic is a core part of their brand identity.
This self-initiated project explored how to create a spring campaign that honors Mejuri's refined, understated identity while injecting seasonal energy and visual interest. The strategic opportunity: reimagining "April showers bring May flowers" to spotlight product collections in a way that feels both fresh and inherently Mejuri.
THE STRATEGY
The concept transformed jewelry collections into blooming floral compositions, making the product itself the hero while maintaining seasonal relevance. Each graphic represented a specific line (pavé, sterling silver, mixed metals).
The playful phrase twist provided immediate conceptual clarity, while the execution remained grounded in Mejuri's sophisticated, modern aesthetic. This balance ensured the campaign could feel celebratory without compromising brand integrity.
SOCIAL
WEBSITE
OOH + IN-STORE
