BRINGING JOY TO
EVERY TRANSACTION

ILLUSTRATIONS /
WITH GOOGLE PAY

  • Created dynamic animated illustrations for Google Pay

  • Concept, Design, Illustration

Google Pay aimed to boost user engagement and increase transactions by optimizing their in-app animated illustrations. The goal was to enhance brand loyalty, encourage positive word-of-mouth, and promote more frequent transactions.

Targeting global users, the animations would appear after completing a transaction. To maximize impact, the animations had to align with Google’s illustration guidelines and color palette while highlighting key cultural moments—from the World Cup to seasonal events. The challenge was to design short, captivating animations that grabbed attention without disrupting the user experience.

We collaborated with motion designers to bring themed illustrations to life, incorporating timely cultural references to foster a deeper emotional connection and keep the experience fresh and engaging.

Women’s FIFA World Cup

Eurovision

Valentine’s Day

Hanami

Back to School

Father’s Day

Golden Week

Rock in Rio

Easter

Beach Day

RESULTS /
AWARDS+

Over 20 in-app animated illustrations were created for Google Wallet, driving significant
engagement among 5 million users and increasing transaction volume across 42 global markets.

Additionally, the project was a finalist at the inaugural Collision Awards for Motion Design,
ranking among the highest-scoring submissions from six continents and nearly 30 countries.

TEAM
Robin Sessions –– SR. ART DIRECTION
Daniel Munoz –– MOTION DESIGN
Alex Carey –– MOTION DESIGN
Antonio Vicentini –– MOTION DESIGN
Tomi Rosanwo –– ILLUSTRATION, CONCEPT

YOUTUBE ORIGINALS