YOUTUBE ORIGINALS: VAI PRA CIMA, FRED

AWARENESS CAMPAIGN /
WITH YOUTUBE

Fred, the dynamic host of Desimpedidos, is set to embark on his high-stakes futsal journey in the YouTube Originals series Vai Pra Cima, Fred. Partnering with the legendary Magnus team, Fred offers an exclusive look into the world of professional futsal, blending passion, excitement, and determination. YouTube Brazil enlisted us to create compelling marketing visuals that capture the energy of Fred's adventure and inspire viewers to join him on this thrilling ride.

We began by developing impactful key art that conveyed the show’s intensity and excitement, followed by a range of digital banners and assets designed to attract attention and drive viewers to watch the series. The assets were crafted to embody Fred’s infectious energy while showcasing the high-stakes nature of his futsal journey.

  • Created key art and suite of marketing assets to promote YouTube Originals series.

  • Concept, Design, Retouching

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VISUAL CONCEPT /
BALANCING ACT

Hopes and dreams hang in the balance. One misstep, one sudden falter, and it could all come crashing down—a high-stakes balancing act. To capture the exhilarating, nail-biting tone of the series, the key art focused on Fred balancing a ball on his head in front of a packed crowd, symbolizing the delicate tension and the high stakes of the moment.

Assets included channel art, banners, social squares, and social headers. Assets were on display throughout YouTube, YouTube TV, and Google Play, within marketing email blasts, and on social media platforms: Twitter, Facebook, and Instagram. 

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TEAM
Carly Ouellette –– SR. ART DIRECTION
Josh Manore –– RETOUCH (BACKGROUND)
Natasya Hopkins –– MOTION DESIGN
Tomi Rosanwo –– DESIGN, RETOUCH

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