Amazon Amp

Run the airwaves your way!

Amp transcends the boundaries of a conventional app, evolving into a dynamic community uniting artists, athletes, creators, and individuals from all walks of life. This show-hosting platform serves as a hub for real-time connections, fostering a vibrant space where members engage through call-ins, participate in lively chat sessions, and build connections over shared passions. Amp seamlessly blends interaction and entertainment, creating a distinctive and enriching space for its diverse user base.

THE CHALLENGE
Craft a compelling collection of assets, including attention-grabbing graphics, dynamic video ads, and compelling digital out-of-home (DOOH) content. The goal is to spark curiosity and drive individuals not only to download the Amp app but also to immerse themselves in the world of their favorite creators.

Tinashe_AMP_Launch_MC_2022_GIF_orange_RGB copy.gif

SOCIAL

GIPHY Stickers

Role: Art Direction, Concept

Giphy stickers were crafted as a dynamic tool to elevate branding efforts for Amp shows in the digital space. When used strategically, these stickers directly align with the content's message, amplifying viewer comprehension and engagement.

They're versatile across platforms such as Instagram, TikTok, Facebook, and Snapchat, offering a cohesive branding experience across various social channels.

SOCIAL

Challenging
the Norms

Role: Art Direction, Concept/Design

The younger crowd knows how to work the internet in their favor. They’re all about apps, using them to connect and explore in their own unique way, no matter what the app was originally meant for. They’re not about sticking to the status quo, and neither is Amp.

To keep up with this vibe, we whipped up some graphics loaded with text and jazzed up with fun messages that take a playful jab at the usual drawbacks of other social media platforms.

GRAPHICS

Amp Illustration

Role: Art Direction, Concept, Design/Illustration, Motion

We brought Amp's distinctive essence to life through a bespoke visual style that not only highlights Amp's alerts and standout features but also appeals to users, encouraging them to engage further. Our approach combines dynamic illustrations with vibrant photography, creating captivating collages that embody Amp's playful and youthful brand persona.

Create Account

Show Schedule

VIDEOS

Creators: Behind the Scenes

Role: Art Direction, Concept, Design/Storyboards

Evergreen, talent-forward, direct response videos were created to get folks hyped about downloading Amp and catching their very first show.

These ads showcased sneak peek behind the scenes with our creators, spiced up with dynamic 2D motion graphics to keep things lively.

BTS: Joe Budden

BTS: Josh Richards

BTS: Halsey

DOOH

Creator Digital Billboards

Role: Art Direction, Design

DOOH (Digital Out of Home) displays were unveiled and showcased in Times Square, serving as a dynamic platform for promoting the latest shows and talent from Amp creators. These displays rotated weekly, offering prime exposure for creators and their content.