BIG SCREEN OUT,
SMALL SCREEN IN

AWARENESS CAMPAIGN /
WITH YOUTUBE

Despite being a go-to for videos and creator content, YouTube’s growing movie library remained largely under the radar. YouTube partnered with us to raise awareness and drive traffic to the Movies homepage, specifically through engaging bumper ads (and digital banners) that would appear next to, before, or after YouTube videos.

We developed a flexible, modular visual system that could easily adapt to showcase different films while maintaining a cohesive look and feel. This included tailored video ads for single new releases, multiple films, and themed collections like holiday specials. The result was a campaign that effectively spotlighted YouTube's movie offerings, engaging users and encouraging them to explore the platform’s film library.

  • Developed a series of bumper ads and static banners to promote movies streaming on YouTube

  • Art Direction/Concept, Design

BBFL.gif
Countdown.gif
SMFFH.gif
TV_Frame_Example.gif
JBNL.gif
Comp_Frame_Example.gif

VISUAL CONCEPT /
DIRECTOR’S CUT

The visual concept of this campaign was deeply rooted in the world of film, emphasizing the film industry through deliberate references to equipment, overlays, and design patterns often seen in entertainment. These elements were brought to life with fluid motion, smoothly transitioning between movie clips and visuals.

Style frame exploration below.

Moodboard

TVOD_MovieNight_Concepting_Boards_Frame-6.png
TVOD_MovieNight_Concepting_Boards_Frame-2c.png
TVOD_123_v4.png
TVOD_123_v2.png
TVOD_30_MultiRelease_Boards_Frame-18.png
TVOD_15_MultiRelease_Boards_Frame-2.png
TVOD_123_v1.png
TVOD_MovieNight_Concepting_Boards_Frame-4.png
TVOD_15_GeneralStoreFront_Boards_Frame-5.png

BUMPER ADS /
THE CUT

We were tasked with creating four types of video ads for the campaign: General Storefront, Multi-Release, Single-Release, and Themed (e.g., holiday films). All ads were designed to align with the modular visual concept we developed.

General Storefront

Multi Release

Single Release

Themed Release (Holiday Release)

TEAM
Angela Sturrus –– CREATIVE DIRECTION
Cat Thielen –– DESIGN
Travis Taylor –– COPY
Kelleigh Swaim –– PRODUCTION DESIGN
Martin Slomka –– MOTION DESIGN
Maggie McNarama –– MOTION DESIGN
Tomi Rosanwo –– ART DIRECTION/CONCEPT, DESIGN

AMAZON AMP CAMPAIGN