AWARENESS CAMPAIGN / YOUTUBE

YOUR NEXT MOVIE NIGHT STARTS HERE

Despite being a go-to for videos and creator content, YouTube’s growing movie library remained largely under the radar. YouTube partnered with us to raise awareness and drive traffic to the Movies homepage, specifically through engaging bumper ads (and complementary banners) that would appear next to, before, or after YouTube videos.

We developed a flexible, modular visual system that could easily adapt to showcase different films while maintaining a cohesive look and feel. This included tailored
video ads for single new releases, multiple films, and themed collections like holiday specials. The result was a campaign that effectively spotlighted YouTube's movie offerings, engaging users and encouraging them to explore the platform’s film library.

  • Conceptualized and designed a series of bumper ads and static banners to promote movies streaming on YouTube

  • Art Direction + Concept / Design

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Countdown.gif
SMFFH.gif
TV_Frame_Example.gif
JBNL.gif
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VISUAL CONCEPT / DIRECTOR’S CUT

The visual concept of this campaign was deeply rooted in the world of film,
emphasizing the film industry through deliberate references to equipment,
overlays, and design patterns often seen in entertainment. These elements were
brought to life with fluid motion, smoothly transitioning between movie clips
and visuals.

Style frame exploration below.

MOODBOARD

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TVOD_123_v2.png
TVOD_30_MultiRelease_Boards_Frame-18.png
TVOD_15_MultiRelease_Boards_Frame-2.png
TVOD_123_v1.png
TVOD_MovieNight_Concepting_Boards_Frame-4.png
TVOD_15_GeneralStoreFront_Boards_Frame-5.png

MARKETING ASSETS / VIDEO & BANNER ADS

We were tasked with creating four types of video ads for the campaign:
General Storefront, Multi-Release, Single-Release, and Themed (e.g., holiday films).

All ads were designed to align with the modular visual concept we developed.

BANNERS

GENERAL STOREFRONT

MULTI RELEASE

SINGLE RELEASE

TEAM
Angela Sturrus –– CREATIVE DIRECTION
Travis Taylor –– COPY
Martin Slomka –– MOTION DESIGN
Maggie McNarama –– MOTION DESIGN
Cat Thielen –– DESIGN
Kelleigh Swaim –– PRODUCTION DESIGN
Tomi Rosanwo –– ART DIRECTION/CONCEPT, DESIGN

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