YOUTUBE ORIGINALS: PRODUCTION DESIGN

As a key designer for YouTube Originals, I led and contributed to the visual identity of over 15 premium series, crafting cohesive brand experiences that resonated across every consumer touchpoint. Each project required a full spectrum of assets including key art, posters, social media graphics (Twitter/Facebook headers, Instagram squares), email creative, TV interstitials, and digital banners.

The work ranged from capturing the raw, intimate feel of Justin Bieber: Seasons to building the sophisticated, futuristic world of Robert Downey Jr.'s Age of A.I., with each series receiving a tailored visual system that maintained consistency while adapting seamlessly across platforms and formats.