A hub for movie-lovers everywhere

AN AWARENESS CAMPAIGN - MADE WITH YOUTUBE

TL;DR
We created a suite of 30+ bumper ads and companion banners to promote awareness of movies viewable on YouTube

My Role:
Design, Art Direction

Team:
Angela Sturrus, Cat Thielen, Travis Taylor,
Tomi Rosanwo, Kelleigh Swaim,
Martin Slomka, Maggie McNarama

Silver screen out. Small screens in.

YouTube is making a strong push to be the top choice for home movie watching. We partnered with them to create eye-catching video and banner ads highlighting their extensive film library—from classics to new releases. Our goal was to showcase a variety of movies in a quick and engaging way, ultimately driving viewers to the general Movies homepage.

We created a modular design system that captures a cinematic feel while efficiently highlighting key titles.

Visual Concept

The visual style of the videos captivates viewers with its dynamic pace, rapid cuts, and engaging motion graphics. Additionally, it pays tribute to the film industry through thoughtful references to equipment, overlays, and patterns commonly seen in the entertainment world.

Style Frames Exploration