Promoting YouTube Originals

AN AWARENESS CAMPAIGN - MADE WITH YOUTUBE

Vai Pra Cima, Fred

Fred, the energetic host of Desimpedidos, is about to kick off his futsal dream in the YouTube Originals series "Vai Pra Cima, Fred." Collaborating with the legendary Magnus team, Fred will provide an exclusive look into the world of professional futsal. But this isn't just any journey; it's a high-stakes adventure. YouTube Brazil tapped us to create marketing visuals that capture the excitement, passion, and determination of Fred's quest, inspiring viewers to join him on this exhilarating ride.

TL;DR
We created key art and suite of marketing assets to promote YouTube Originals series.

My Role:
Concept, Design, Retouching

Team:
Carly Ouellette, Josh Manore,
Natasya Hopkins, Tomi Rosanwo

VISUAL CONCEPT

Balancing Act

Hopes and dreams are hanging in the balance. One misstep, a sudden falter, and it can all come toppling down. A balancing act for the ages.

To encapsulate the exhilarating, nail-bitting tone of the series, the key art centered Fred balancing a ball on his head in front of a packed crowd.

Digital marketing assets included channel art, banners, social squares, and social headers. Assets were on display throughout YouTube, YouTube TV, and Google Play, within marketing email blasts, and on social media platforms: Twitter, Facebook, and Instagram.