THE PARIS
2024 CHALLENGE
10
CLIENT /
Google Wallet & Visa
ROLE /
Concept, Design
SCOPE /
Animated Illustrations
THE CHALLENGE
The Visa Paris 2024 Challenge aimed to deepen cardholder engagement with the Olympic and Paralympic Games by rewarding Visa transactions made through Google Pay with exclusive digital mascots. Available to users in over 40 countries, the program incentivized adding Visa cards to Google Wallet and completing qualifying purchases to unlock six unique animated mascots based on the Phryges, the official 2024 Olympic mascot inspired by the Phrygian cap.
The design challenge: create collectible assets that felt rewarding, on-brand with Olympic spirit, and compelling enough to drive repeat engagement.
THE CHALLENGE
The visual approach centered on variety and personality. Each of the six Phryges illustrations needed distinct sport while maintaining cohesion as a collectible set. The designs balanced playfulness with the prestige of Olympic branding, ensuring each unlock felt like an achievement rather than a generic reward.
TRACK (PARALYMPICS)
SKATEBOARDING
BASKETBALL (PARALYMPICS)
SWIMMING
BREAKDANCING
SURFING
View more Google Illustrations here.
THE TEAM
Robin Sessions –– SR. ART DIRECTION
Daniel Munoz –– MOTION DESIGN
Alex Carey –– MOTION DESIGN
Antonio Vicentini –– MOTION DESIGN
Adrienne Trio –– ILLUSTRATION
Anna Vallario –– ILLUSTRATION
Tomi Rosanwo –– ILLUSTRATION