PURCHASING WITH PERSONALITY
CLIENT /
Google Pay
ROLE /
Concept, Illustration
SCOPE /
Animated Illustrations
10
THE CHALLENGE
To boost engagement for Google Pay, we created a global series of over 80 animated doodles that surprise and delight cardholders using Tap to Pay. These animations celebrate seasonal and cultural moments around the world, turning a simple transaction into a moment of magic.
THE RESULTS / AWARDS+
Animated illustrations drove significant engagement among 150+ million users and increasing transaction volume across 42 global markets.
Additionally, the project was a finalist at the inaugural Collision Awards for Motion Design, ranking among the highest-scoring submissions from six continents and nearly 30 countries.
WOMEN’S FIFA WORLD CUP
EUROVISION
VALENTINE’S DAY
HANAMI
BACK TO SCHOOL
FATHER’S DAY
GOLDEN WEEK
ROCK IN RIO
EASTER
BEACH DAY
MOTHER’S DAY
PARIS OLYMPICS - SWIMMING
PARIS OLYMPICS - SURFING
THE TEAM
Robin Sessions –– SR. ART DIRECTION
Daniel Munoz –– MOTION DESIGN
Alex Carey –– MOTION DESIGN
Antonio Vicentini –– MOTION DESIGN
Tomi Rosanwo –– ILLUSTRATION, CONCEPT