ENHANCING COLLABORATION ONE FEATURE AT A TIME
PRODUCT AWARENESS /
WITH GOOGLE CHAT
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Created a how-to video showcasing the key features of the newly updated Google Chat
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Design Lead, Art Direction, Illustration
Google approached us to create an engaging how-to video that showcases the key features of the newly updated Google Chat app. The video needed to communicate the app’s collaborative tools, including video and group messaging, audio messaging, emoji and GIF reactions, AI-driven assistance (Gemini), large group creation, and third-party integrations (e.g. Jira), all within a short, captivating format.
The challenge was to keep the video under two minutes while maintaining viewer interest and ensuring the content was both informative and visually engaging.
To tackle this, we prioritized the most impactful features and developed a visual strategy that aligned with Google’s brand and communication style. The result was a highly engaging, clear video that effectively captured the full value of Google Chat, leaving viewers with a solid understanding of how the app can enhance communication and productivity one feature at a time.
VISUAL STYLE /
A POP OF COLOR
The visual direction implements Google’s secondary pastel color palette to offer a fresh look outside of their normal core colors. Most elements live on a white background with key UI elements highlighted through zoom-in and pop-out effects. Geometric shapes act as a catalyst for dynamic movement, drawing the eye to notable moments/UI as well as maintaining visual interest.
Initial style frames displayed below.
PRODUCT VIDEO /
GET TO KNOW GOOGLE CHAT
The “Get to Know Google Chat” product video is live on the Google Workspace website and
the official Google Workspace YouTube channel.
TEAM
Parker Sims –– CREATIVE DIRECTION
Romy Roloff –– COPY
Antonio Vicentini –– MOTION DESIGN
Alex Carey –– MOTION DESIGN
Tomi Rosanwo –– DESIGN, ILLUSTRATION, ART DIRECTION/CONCEPT
YOUTUBE MOVIES