REACT WITH EMOJIS
IN GMAIL
CLIENT /
Gmail
ROLE /
Concept, Design
SCOPE /
Sizzle Video
THE CHALLENGE
Introducing the latest enhancement to Gmail: emoji reactions. This feature allows users to seamlessly express their reactions and engage directly within the Gmail platform.
Google tasked us with creating a dynamic, social-forward sizzle video to sustain excitement around Gmail's new emoji reaction feature. Our goal was to maintain brevity while conveying key information, making sure viewers are not only informed but also eager to incorporate these expressive reactions into their Gmail interactions.
THE TEAM
Abby Lane –– SR. ART DIRECTION
Isabella Souri –– MOTION DESIGN
Heather Seidel –– MOTION DESIGN
Martin Slomka –– MOTION DESIGN
Tomi Rosanwo –– ART DIRECTION/CONCEPT, DESIGN LEAD