The crypto way
to reward
ILLUSTRATIONS - MADE WITH GEMINI
Capturing the system of rewards
Gemini has launched credit cards that simplify earning rewards and managing cryptocurrencies. These cards allow users to buy and sell crypto easily while enjoying benefits like cashback and travel perks. The challenge is to create compelling illustrations that clearly showcase the cryptocurrency reward system, highlighting each step from earning to trading and spending rewards. The goal is to help users fully understand and take advantage of the Gemini credit card’s benefits.
TL;DR
We created in-app illustrations for Gemini.
My Role:
Art Direction, Design/Illustration
Team:
Tim Harkins, Carly Ouellette, Michael Crawford, Mark Fain, Daniel Munoz,
Imma Almourzaeva, Tomi Rosanwo
ILLUSTRATION STYLE
Freehand flow
My role encompassed exploring, conceptualizing, and designing an illustration style to effectively convey the simplicity of the reward process.
To underscore this ease, a 2D, minimalist freehand illustration style was established characterized by sleek, bold forms with rounded edges and quirky proportions. These elements were chosen to emphasize the authenticity and simplicity of both the process and the Gemini brand.
Furthermore, to innovate beyond conventional illustrations, a morphing transition technique was implemented. This resulted in the creation of two distinct illustrations/actions per step, adding a dynamic element to the user experience.
WELCOME TO THE GEMINI CREDIT CARD
RECEIVE REWARDS IN REAL-TIME
MAKE TRADES ON GEMINI
START SPENDING RIGHT AWAY
The illustrations and animations were also used to promote the new Gemini credit card on Gemini’s social channels. Appearing in both standalone posts and stories.
